Do You Believe That GM Should Change Its Brand Name To Something Else?
There have been quite a lot of businesses that have changed their names subsequent to coming under fire and falling into ruin. Some of the companies that have done that consist of ValuJet or currently known as AirTran, Altria or as you may have formerly known it, Philip Morris, and Xe, which was one time known as Blackwater. Even electronics manufacturer LG has altered its name from Lucky Goldstar to just LG and claimed that it stood for Lifes Good and now its performing splendidly with its sales of consumer electronics and appliances.
These businesses have done well with the name change; it is as if they are cracking what they once were and becoming a another company with a sparkly, virtuous representation.
Promotion professionals nationally agree that the rebranding of GM might be a respectable thing. If the goal is to attempt and put this company on a massive diet and just turn it into a smaller car manufacturing business, Im not confident thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good shape, he stated, so they have little to lose.
The General Motors make has already become a flawed brand, with a reputation of building shabby quality cars and now with a enormous bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that federal cash to keep from having to file for the huge bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to their guns and not wanting to rebrand the company. CEO Fritz Henderson stated that rebranding wasnt very high on his list of things to do in the company. Which is probably a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing branch? In spite of everything, GM in spite of everything has one of those and it really doesnt have the money to be throwing into high-cost television spots at the moment.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
However, with a business that is as well known as GM could it work?
I dont see something wrong with trying to perhaps advertise the company differently than previously, but an entire new brand could be tricky to pull off for the corporation. I think that the best implementation of rebranding could come from if it were to rebrand some of its brands such as Chevy or Cadillac. - 23199
These businesses have done well with the name change; it is as if they are cracking what they once were and becoming a another company with a sparkly, virtuous representation.
Promotion professionals nationally agree that the rebranding of GM might be a respectable thing. If the goal is to attempt and put this company on a massive diet and just turn it into a smaller car manufacturing business, Im not confident thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good shape, he stated, so they have little to lose.
The General Motors make has already become a flawed brand, with a reputation of building shabby quality cars and now with a enormous bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that federal cash to keep from having to file for the huge bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to their guns and not wanting to rebrand the company. CEO Fritz Henderson stated that rebranding wasnt very high on his list of things to do in the company. Which is probably a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing branch? In spite of everything, GM in spite of everything has one of those and it really doesnt have the money to be throwing into high-cost television spots at the moment.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
However, with a business that is as well known as GM could it work?
I dont see something wrong with trying to perhaps advertise the company differently than previously, but an entire new brand could be tricky to pull off for the corporation. I think that the best implementation of rebranding could come from if it were to rebrand some of its brands such as Chevy or Cadillac. - 23199
posted by X - Men @ 4:35 AM
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