Exciting New Media for Investment Banking Presentations
An investment banking presentation can be deadly boring, especially potential investors. Thick booklets of printed information, charts, graphs. Who has time to study and evaluate so much information? Can you? I just toss it into the wastepaper basket, unread. Some dedicated person spent uncountable hours preparing this information, but I don't care. I don't have time to spend reading. The time for the paper investment banking presentation may be past, however, to be replaced with the video presentation.
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the Styrofoam cup and donut wrapper. How can you stand out? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly by way of the computer-based video. In a company profile video, you can put your people in front of the prospect almost as if they were visiting in person, and they can say aloud the words that the prospect wont take time to read. You can tell your story in pictures and make it real for the viewer. You can walk them through a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can run your video whenever is convenient, and as often as he likes.
Another unread paper presentation is the annual report. Annual reports are required of public companies and are based on information that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they are still filled with words to be read. You can jump forward if you re-envisage your annual report as an innovative video annual report. Bring your boring data to life. Bring your people into visibility. Make your readers sit up and pay attention.
Third is the road show. A professionally, even artistically, produced video can replace the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can display your people, your facility, and your product. It wont be just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that prepares your video can also promote it through a widely distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified prospects. These recipients can then easily pass on your video to their colleagues through Web 2.0 sharing and book marking tools.
This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will take the place of reams of paper with flying electrons, reducing waste, energy usage, and pollution. They give you a great advantage while removing the disadvantages. - 23199
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the Styrofoam cup and donut wrapper. How can you stand out? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly by way of the computer-based video. In a company profile video, you can put your people in front of the prospect almost as if they were visiting in person, and they can say aloud the words that the prospect wont take time to read. You can tell your story in pictures and make it real for the viewer. You can walk them through a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can run your video whenever is convenient, and as often as he likes.
Another unread paper presentation is the annual report. Annual reports are required of public companies and are based on information that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they are still filled with words to be read. You can jump forward if you re-envisage your annual report as an innovative video annual report. Bring your boring data to life. Bring your people into visibility. Make your readers sit up and pay attention.
Third is the road show. A professionally, even artistically, produced video can replace the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can display your people, your facility, and your product. It wont be just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that prepares your video can also promote it through a widely distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified prospects. These recipients can then easily pass on your video to their colleagues through Web 2.0 sharing and book marking tools.
This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will take the place of reams of paper with flying electrons, reducing waste, energy usage, and pollution. They give you a great advantage while removing the disadvantages. - 23199
About the Author:
Chuck Stewart discovered how a CEO can be assured of making a high quality investment banking presentation each and every time through the use of modern video technology. He discovered that, delivered through traditional means, an investors meeting is expensive to deliver and varies from meeting to meeting in its quality.
posted by X - Men @ 2:08 AM
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